PROSPECT-LIST.md

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# Prospect List — Week 4 Outreach

**Goal**: 50 prospects, 20 emails/week, 5 demos booked
**Start Date**: ___
**Template Used**: A (PH Founders) / B (LinkedIn PM) / C (Follow-up)

---

## Batch 1 (Week 1)

| # | Name | Company | Role | Source | Email / DM | Template | Sent | Opened | Replied | Demo | Notes |
|---|------|---------|------|--------|------------|----------|------|--------|---------|------|-------|
| 1 | | | | PH / LI / X | | A / B | | | | | |
| 2 | | | | PH / LI / X | | A / B | | | | | |
| 3 | | | | PH / LI / X | | A / B | | | | | |
| 4 | | | | PH / LI / X | | A / B | | | | | |
| 5 | | | | PH / LI / X | | A / B | | | | | |
| 6 | | | | PH / LI / X | | A / B | | | | | |
| 7 | | | | PH / LI / X | | A / B | | | | | |
| 8 | | | | PH / LI / X | | A / B | | | | | |
| 9 | | | | PH / LI / X | | A / B | | | | | |
| 10 | | | | PH / LI / X | | A / B | | | | | |

**Batch 1 Follow-ups** (send Template C on Day 3 if no reply):

| # | Name | Follow-up Sent | Replied | Notes |
|---|------|----------------|---------|-------|
| | | | | |

---

## Batch 2 (Week 1)

| # | Name | Company | Role | Source | Email / DM | Template | Sent | Opened | Replied | Demo | Notes |
|---|------|---------|------|--------|------------|----------|------|--------|---------|------|-------|
| 11 | | | | PH / LI / X | | A / B | | | | | |
| 12 | | | | PH / LI / X | | A / B | | | | | |
| 13 | | | | PH / LI / X | | A / B | | | | | |
| 14 | | | | PH / LI / X | | A / B | | | | | |
| 15 | | | | PH / LI / X | | A / B | | | | | |
| 16 | | | | PH / LI / X | | A / B | | | | | |
| 17 | | | | PH / LI / X | | A / B | | | | | |
| 18 | | | | PH / LI / X | | A / B | | | | | |
| 19 | | | | PH / LI / X | | A / B | | | | | |
| 20 | | | | PH / LI / X | | A / B | | | | | |

**Batch 2 Follow-ups**:

| # | Name | Follow-up Sent | Replied | Notes |
|---|------|----------------|---------|-------|
| | | | | |

---

## Batch 3 (Week 2)

| # | Name | Company | Role | Source | Email / DM | Template | Sent | Opened | Replied | Demo | Notes |
|---|------|---------|------|--------|------------|----------|------|--------|---------|------|-------|
| 21 | | | | | | | | | | | |
| 22 | | | | | | | | | | | |
| 23 | | | | | | | | | | | |
| 24 | | | | | | | | | | | |
| 25 | | | | | | | | | | | |
| 26 | | | | | | | | | | | |
| 27 | | | | | | | | | | | |
| 28 | | | | | | | | | | | |
| 29 | | | | | | | | | | | |
| 30 | | | | | | | | | | | |

---

## Batch 4 (Week 2)

| # | Name | Company | Role | Source | Email / DM | Template | Sent | Opened | Replied | Demo | Notes |
|---|------|---------|------|--------|------------|----------|------|--------|---------|------|-------|
| 31 | | | | | | | | | | | |
| 32 | | | | | | | | | | | |
| 33 | | | | | | | | | | | |
| 34 | | | | | | | | | | | |
| 35 | | | | | | | | | | | |
| 36 | | | | | | | | | | | |
| 37 | | | | | | | | | | | |
| 38 | | | | | | | | | | | |
| 39 | | | | | | | | | | | |
| 40 | | | | | | | | | | | |

---

## Batch 5 (Week 3)

| # | Name | Company | Role | Source | Email / DM | Template | Sent | Opened | Replied | Demo | Notes |
|---|------|---------|------|--------|------------|----------|------|--------|---------|------|-------|
| 41 | | | | | | | | | | | |
| 42 | | | | | | | | | | | |
| 43 | | | | | | | | | | | |
| 44 | | | | | | | | | | | |
| 45 | | | | | | | | | | | |
| 46 | | | | | | | | | | | |
| 47 | | | | | | | | | | | |
| 48 | | | | | | | | | | | |
| 49 | | | | | | | | | | | |
| 50 | | | | | | | | | | | |

---

## Qualification Checklist (before adding to list)

- [ ] SaaS company (B2B or B2C)
- [ ] 5-50 employees
- [ ] Has a product with users (not pre-launch)
- [ ] Shows signs of growth (recent funding, hiring, launches)
- [ ] Founder/PM is reachable (email, LinkedIn, or X DM)

## Where to Find Prospects

| Day | Source | What to Search | Expected Yield |
|-----|--------|---------------|----------------|
| Mon | Product Hunt | Recently launched SaaS products (last 7 days) | 10 prospects |
| Wed | LinkedIn | "Head of Product" + "SaaS" + Seed/Series A | 10 prospects |
| Fri | Twitter/X | #buildinpublic #SaaS founders with 500-10K followers | 10 prospects |
| Next Mon | AngelList | Funded startups in SaaS category | 10 prospects |
| Next Wed | G2/Capterra | SaaS tools with 10-50 reviews (growing, need feedback system) | 10 prospects |

## Email Finding Priority

1. Check their website (About/Team page, footer, privacy policy)
2. Check Twitter/X bio
3. Check GitHub (email in git commits)
4. Hunter.io domain search (25 free/month)
5. Try firstname@company.com
6. Just DM them on X or LinkedIn

## Weekly Metrics

| Week | Emails Sent | Open Rate | Reply Rate | Demos Booked | Signups |
|------|-------------|-----------|------------|--------------|---------|
| Week 1 | /20 | % | % | /5 | |
| Week 2 | /20 | % | % | /5 | |
| Week 3 | /20 | % | % | /5 | |
| Week 4 | /20 | % | % | /5 | |
| **Total** | **/80** | **%** | **%** | **/20** | |

## Targets

| Metric | Target | Actual |
|--------|--------|--------|
| Open rate | >40% | |
| Reply rate | >10% | |
| Demo conversion | >5% of emails | |
| Signups from outreach | 5/week | |

---

## Demo Call Script (15 min)

**Intro (2 min):**
- Thanks for taking the call
- Quick context: what Rereflect does in one sentence
- "I'd love to learn about how you handle feedback today"

**Discovery (5 min):**
- How many feedback items do you get per week?
- Where does it come from? (Slack, Intercom, email, support?)
- Who reads it? How often?
- What happens after someone reads it?
- What's falling through the cracks?

**Demo (5 min):**
- Upload their actual data (ask for a CSV beforehand) or use sample
- Show: sentiment scores, pain point categories, churn risk flags
- Show: AI Copilot asking a question about their data
- Show: Customer 360 health scores

**Close (3 min):**
- "Based on what you shared, here's the plan that fits: [Free/Pro]"
- Offer: 3 months free Pro for honest feedback
- Ask: "Would you be open to a case study if it works well?"
- Next step: "I'll send you a signup link. Upload your data and tell me what you think by Friday?"

---

## Notes & Learnings

*(Update after each batch — what's working, what's not)*

- ...